Module 1: Welcome to the Digital World

• Social Media 101: Platforms, trends & purpose
• The difference between scrolling vs creating
• How social media shapes identity & influence
• Quick history & evolution (Instagram, YouTube, LinkedIn, TikTok, Threads, etc.)

Activity:Digital habits self-audit + Vision board: “My Dream Digital Self”

Module 2: Building Your Personal Brand

• Who are you online? (Finding your niche)
• Creating your brand name, bio, and vibe
• Profile optimization (Instagram, YouTube, LinkedIn, etc.)
• Do’s and don’ts of digital identity

Activity:Design your IG/YouTube profile mock-up (Bio, handle, highlights, etc.)

Module 3: Content Creation Mastery

• Types of content: Reels, Stories, Posts, Shorts, Blogs
• Writing engaging captions and hooks
• Planning content: Tools and templates
• Hashtags, trends, and audio strategy

Activity:Make your first 60-sec video (Topic of your choice)

Module 4: Photography & Video Basics

• Lighting, framing, editing 101 (using your phone!)
• Free tools for teens: Canva, CapCut, InShot, etc.
• Tips for going viral (without going cringe )
• B-roll, transitions, and filters

Activity:Recreate a trending reel or video with your own twist

Module 5: Digital Etiquette & Safety

• Online manners: Comments, DMs, and engagement
• Cyberbullying, trolling & how to handle it
• Privacy settings & personal boundaries
• Fake news, scams, & digital responsibility

Activity:Set your digital safety checklist + role-play “What would you do if…”

Module 6: Grow Like a Legend

• Organic growth vs paid boosts
• Algorithms explained (simple version!)
• How to collaborate & network online
• Time management: Balancing screen time & mental wellness

Activity:Track your growth goals (followers, engagement, content plan)

Module 7: Monetize Your Magic (Optional Advanced Module)

• Intro to influencer marketing
• Brand collaborations: How they work
• Affiliate marketing basics
• Building a content portfolio

Activity:Create a mock pitch email for a brand you love

Final Project: Build Your Social Media Campaign

• Campaign idea
• Visuals/content
• Growth plan & safety approach

Certification & Extras

• Certificate of Completion